Kayleigh Umfreville
Candidate number: 8223
Centre number: 16121

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The Handler.

Question 7

We started our preliminary task with no camera or editing experience, so the whole task was a learning curve for the both of us. The hardest part of filming our preliminary task was filming in the dark. As amateurs to filming, we threw ourselves into the deep end as getting the right light for the camera to pick up was extremely difficult. However, we used the lights from camera phones and torches which were enough light for the camera to pick up whilst creating a spooky atmosphere to go with the horror genre of our preliminary task. The editing of our preliminary task was tricky as the criteria for the task was very specific, for example, we had to match a door opening exactly to fulfill the match on action section of the task. As fist time editors also, this was extremely hard to master due to the complexity of the editing software and getting to grips with the preciseness of the film editing itself.  The researching stage was much simpler, we knew what we wanted to find and what we wanted to base our task around so the planning and the visualising our idea was straightforward. We then had to put our idea into writing by making a storyboard. This was a lot harder than we imagined as it was hard for other people to visualise our idea due to some drawings being very poor and inaccurate.

Our film opening now was much easier for us to get to grips with. We understood how to work the cameras now and we knew what the best shots to use and how long the shots had to be to keep the film interesting. The planning was much easier also; making the storyboards simpler and the research more in depth helped us, as a group understand what our film would look like. The final editing was simpler as we knew what we were doing and where shots and music should go. We used a range of camera equipment, such as tripods. This was to help us gain a good static shot and also help us to stable the camera for the clearest and steadiest shots. However, the hardest part of the making of our film opening was the titles and the making of the production logo. The titles were difficult because we had to find the perfect place for the titles to fit. Also we had to make sure that the names we were using weren't too long or they would take up half the shot. The production logo was extremely challenging as Adobe After effects was very hard to use and understand. We used a website called videocopilot.net to help us with making the logo. After one failed attempt we got to grips with the software and made a logo that was simple yet effective. The logo also represented the genre and the logo is Egyptian style and represents action and adventure. 

What have you learnt from your Preliminary Task

Question 6

What have you learnt about technologies ? by lolkayleigh on GoAnimate

Research

When researching into film openings and into genre of films it became apparent to us that there are a lot of different things we’d be able to do. We were able to attend a BMI conference on the art of film making. This allowed us to get a real insight into the art of film making and also allowed us to understand what the examiners were looking for. The experience was very interesting and enabled us to understand exactly what was expected of us. Also when researching into titles we were able to access a website called www.artofthetitles.com This website was extremely useful when looking into the order of titles and the different ways that they would appear on the screen. This is where we learnt the above and below the line for titles, this made me realise what we have to consider for each of the titles that will come up in our opening.

Pre Production
The planning of our shoot was extremely helpful, it gave us a clear indication of what needed to be done and roughly the time it should take. Also what each shot would look like and what it would have in each shot.

Story boarding
When we produced our storyboard we were able to breakdown shot by shot that we wanted. We probably should have taken a little more care in including the detail into the storyboard as when we came to shooting we found that although we knew what we wanted, we found it hard to shoot. This definitely something we learnt from this project, because next time we would make sure that our story boards and shot lists are very detailed and we would have everything planned ready to prompt us, because it would allow us to avoid mistakes and it would be more efficient with time as we did not have long to film it. 

Editing

Pieces of technology that I used frequently by lolkayleigh on GoAnimate
The internet by lolkayleigh on GoAnimate

Question 5

How did you attract your audience?

Question 4

As we was making an action/thriller film, we decided that out target audience would be more aimed at the younger generation as they are more suited to this genre of film. We felt this because most action/thriller films, for example James Bond, are more aimed at the younger audience due to their extreme, action packed storylines and younger, more attractive actors. In the opening this was key to establishing the genre and attracting our target audience. For these reasons we chose younger actors. We chose younger actors to relate more to our desired audience.

The main audience that we targeted was 16-25 year olds. We didn’t specifically chose a gender to aim our film towards, as we felt that our character and storyline suited both genders.  We considered the male gaze when choosing our main actor. We felt that a female lead would attract more of a male audience whilst also still appeal to a female market. Males would find a female lead role attractive whereas females find it easy to idolize a character of the same gender. Feminists view the theory in three different ways: The way men look at women, the way women look at themselves, and the way women look at other women. This was perfect for us to use a female lead as all three views will complement the film perfectly.

As the film is a high budget, it will be distributed to high profile cinemas across the country, for example, Vue and Odeon. This will give us a wide range of viewers; this also means that our target audience is directly targeted. The film will then grow popular as larger cinemas are more convenient for viewers to see our film.

Our target audience will tend to watch blockbusters as they are a higher budget, which means that the features that the film has, for example explosions will attract the audience because this is the type of features that they like to see within a movie. Also big actors and directs because this means that the film will have high expectations and the audience will rather go to see that instead of an independent film.  Independent films are more artistic which would not appeal to my target audience because they want a movie that will appeal to the mass market.

Audience Profile by umfrevillek

Core audience

Question 3